Navigating the competitive and rapidly changing executive education industry requires a spread of management and commercial skills, in addition to academic leadership.
In a structured, medium- or long-term contract relationship I offer:
Strategic and Commercial Acumen: making key choices about direction, scale, brand, and market positioning for educational services. This may include seeding new units or scaling-up departments, and bringing academic and commercial imperatives into positive alignment.
Client Development: furthering client relationships, including market research and improved pitches or RFP responses. In this regard, a key function is to make learning outcomes congruent with client objectives and performance goals.
Education enhancement: improving programming design, structure, variety, and delivery quality, and making best use of case studies, site visits, simulations, and blended learning. Forming delivery teams with the right balance of academics and business leaders.
General Management: attending to educational business-practice issues, including size and structure of the Exec Ed unit, budgeting, reporting lines, organigram, job descriptions, operations quality management and team building.
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For purchasers of Executive Education:
Getting value and quality in commissioning executive education is no simple matter, given the spread of providers, educational options and price points, and the tricky business of aligning a leadership education investment with real-world business advancement.
If you are a purchaser of executive education, you are allocating significant sums of money for Exec Ed programming, and asking company executives to invest considerable time in it. Have you got it right? Is what you are buying a development course that will delivery your company’s strategic goals and business needs? Is it the best you can get for your money?
I bring industry and education expertise to bear in improving project value for purchasing clients. This includes interpreting proposed curriculum design, and learning path in the light of company needs and price tolerance, and may also include adapting materials, or integrating learning with on-the-job activities, or applying more stringent pre- and post-course evaluation methodologies.